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AMAZON PRIME STUDENT

BACK TO SCHOOL WELCOME KITS

Nobody can fit back-to-school season in a box. Or can you?  

Back-to-school season is a huge period for college students– so how do you encapsulate all the excitement and possibilities of that time of year in a box? Enter the Prime Student OTC Kits.

Riddle & Bloom has been a partner with Amazon to execute its Prime Student on-campus marketing channels for years. During that time, the Prime Student OTC Kits have been a staple of reaching college students, specifically freshmen during key back-to-school moments, such as new student orientation, welcome week events and residence hall move-ins.

As a brand, Prime Student brings value to college students through a variety of means, including access to exclusive-member benefits and fast-free delivery on millions of Prime-eligible products.

To make these two core offerings tangible, a Prime Student-branded welcome box was created to hold items from a variety of top brands that were relevant for college students starting off the school year.

Promo codes invited Prime Student members to take money off their next Amazon purchase and collateral invited students to post photos of their kit on Instagram to increase social awareness of Prime Student during back-to-school season.

We continue to surprise students with fun brand favorites with the Prime Student OTC Kits to create strong connections with freshmen as they begin their college experience.

THE RESULTS

50000
OTC Welcome Kits have surprised & delighted students so far

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