Bringing students’ love of coffee and Coffee-Mate together in a finals week campus takeover.
College students love coffee! But they don’t love the dreaded finals period.
Nestlé Coffee-Mate, the market leader in the coffee creamer category, wanted to engage with college students in a larger than life way and let students at Ohio State University know they had their backs as they headed into final exams – shaping coffee consumption preferences while they were at it.
So, we created and brought a 20’ tall coffee cup café to campus to provide students with the energy and treats they needed to succeed.
The week-long café activation also served as a hub for an on-demand coffee & creamer delivery service where mobile scooters (they were actually motorized coolers!) were dispatched and fulfilled coffee requests real-time after students Tweeted at them.
Drones caught the activity and relayed locations of scooters, captured video and photography, and let students know where to find the coffee love.