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COFFEE-MATE

FINALS TAKEOVER 

Bringing students’ love of coffee and Coffee-Mate together in a finals week campus takeover.   

College students love coffee! But they don’t love the dreaded finals period.

Nestlé Coffee-Mate, the market leader in the coffee creamer category, wanted to engage with college students in a larger than life way and let students at Ohio State University know they had their backs as they headed into final exams – shaping coffee consumption preferences while they were at it.

So, we created and brought a 20’ tall coffee cup café to campus to provide students with the energy and treats they needed to succeed.

The week-long café activation also served as a hub for an on-demand coffee & creamer delivery service where mobile scooters (they were actually motorized coolers!) were dispatched and fulfilled coffee requests real-time after students Tweeted at them.

Drones caught the activity and relayed locations of scooters, captured video and photography, and let students know where to find the coffee love.

THE RESULTS

1 K
cups of coffee sampled (1 for every OSU undergrad!)
1.2 M
Social media impressions
90 M
PR impressions
64 %
of OSU students heard or saw the promotion
10 %
of students tried Coffee-Mate for the first time
68 %
of students agreed to search out Coffee-Mate for future use

Let's Work Together

Like what you see? We’re ready when you are.