OUR STORY

The Next Generation are a new kind of consumer. Connecting with them takes a new kind of agency.
Riddle & Bloom is AN ‘IDEAS AND ACCESS’ COMPANY that builds solutions born of insight, expertise and access to create meaningful relationships with Millennial and Gen Z consumers - and the brands that matter to them most.

We know the solution is putting the audience first. We know the brands that win fans and win business are the ones that create relevant, memorable experiences. The elusive riddle is how to adapt to never-before-seen consumer behaviors and expectations. Riddle & Bloom has unmatched access aligned to the passions and interests of the most puzzling, hardest-to-move consumers in the history of marketing. Solutions that bridge generations and create valuable connections.

We challenge ourselves to build something different. Strive to be the bold force that
DRIVES INFORMED AND AUTHENTIC CONNECTIONS between brands and Millennials and Gen Z audiences.
Create diverse solutions that CHALLENGE THE STATUS QUO.
Love and respect the work we do, while supporting the people that do it.

What this means for you? We have a deep understanding of the high-school, college and young adult audiences--we know their passion points,
what makes them tick, what’s important to them and how to reach them. As your partner, we use this knowledge,
along with direct feedback from these audiences themselves, to shape progressive marketing solutions that drive results.
Solutions that impact the way we think, live and grow.

We believe that you can do great work and still have some fun along the way.

Riddle & Bloom’s University Relations team acts as the central hub for our exclusive marketing partnerships with the National Association for Campus Activities (NACA), the National Association of Auxiliary Services (NACAS), and NIRSA: Leaders in Collegiate Recreation. Riddle & Bloom’s University Relations team literally work directly out of the NACA headquarters in Columbia, SC. The goal of the University Relations team is to provide rewarding educational and financial opportunities for students and universities through a dedicated focus on connecting and engaging with campuses in meaningful ways.

In support of this mission, we work hand in hand with universities to credibly and seamlessly weave client partners into students’ daily activities and campus life. Through our continued relationships with schools, faculty--and students--from all over the country, our University Relations team drives insights to better understand campus culture ensuring we provide the right guidelines and messaging for students and brands alike.

During the last academic year, Riddle & Bloom provided almost 2,000 internships that paid over $2 million to students in all 50 states from over 500 schools.

These EXCLUSIVE NATIONWIDE RELATIONSHIPS give Riddle & Bloom added exclusive
TOUCH POINTS TO CONNECT WITH THE NEXT GENERATION AUDIENCE at the college level, both on-and-off campus.

The National Association for Campus Activities is the recognized leader in higher education for providing knowledge, ideas and resources for campus life. NACA provides members with programs and events focusing on student and professional leadership development, program planning, concert management, diversity and more. NACA schools and associate members also have access to one of the largest campus activities networking and talent buying resources in the country.

Established in 1960, NACA has evolved into the nation’s largest collegiate organization for campus activities with nearly 1000 school members.

As the exclusive marketing partner for the National Association for Campus Activities, Riddle & Bloom offers insider access to tastemakers and trendsetters at nearly 1000 U.S. colleges and universities.

Founded in 1969 as the National Association of College Auxiliary Services, NACAS is a professional trade association that supports the non-academic segment of higher education responsible for generating business through a diverse array of campus services that students need and value – such as food services, bookstores, housing, and transportation.

As the leading organization supporting all campus services, NACAS is the community-of-choice for strategic leaders who advance campus environments to improve the quality of life for students.

NIRSA comprises and supports leaders
in collegiate recreation.

As college and university students develop into future leaders, NIRSA members support their learning and growth by fostering lifelong habits of wellbeing. Leadership, teamwork, dedication, and respect are among the many skills exercised by inclusive competition, fitness, and recreation. Since its founding in 1950, NIRSA membership has grown to comprise nearly 4,500 dedicated professionals, students, and businesses, serving an estimated 10.6 million students.

NIRSA believes that collegiate recreation is a significant and powerful key to inspiring wellness in local, regional, and global communities.

Riddle & Bloom’s exclusive partnership with NIRSA offers collaboration to deliver competitive, fitness, wellness, and recreational initiatives and activities on North American campuses.

LEARN MORE ABOUT NACA

LEARN MORE ABOUT NACAS

LEARN MORE ABOUT NIRSA

Riddle & Bloom brings AN INTEGRATED APPROACH TO BUILD SOLUTIONS
BASED IN BEHAVIORAL INSIGHTS AND UNMATCHED ACCESS, helping brands understand
and engage with the Next Generation consumer.

But building a strategic plan isn’t just selecting from an a la carte menu,
it’s about truly answering the riddles brands face every day.

Campus

Riddle & Bloom’s exclusive partnerships with the National Association for Campus Activities (NACA), the National Association of Auxiliary Services (NACAS), and NIRSA: Leaders in Collegiate Recreation provides clients exclusive touch points and access to connect with the Next Generation audience at the college level, both on-and-off campus.

Student Ambassador and Influencer Programs

Campus Event Integration

Intramural, Fitness, Wellness, and Rec Center Initiatives

Pop-up and Experiential Campus Events

Student Organizations/Clubs

Campus Media

Greek Life Integration

Residence Life Integration

Off-Campus Housing Programs

Experiential

We engage Millennial and Gen Z audiences through immersive experiential marketing programs and events--crafting experiences that are meticulously built and flawlessly executed.

Mobile Tours and Events

Event Sponsorships and Activation

College Culture Events

PR Stunts

Campus Event Integration

Greek Life Events

Brand Activations and Promotions

Sampling Programs

Music Events and Tours

Digital & Social

Meet our digital practice, a full service digital agency within our walls with deep expertise in designing, developing, integrating, managing, and marketing transformative digital, social media and e-commerce sites and solutions.

LEARN MORE

Digital Marketing Campaigns

Social Media & Influencer Networks

Social Media/Digital Insights and Strategy

Mobile Marketing (Geofencing & IP Access Point)

Digital Content Development

Website & App Development

E-Commerce Solutions

Transformative Technology Solutions

Digital Promotions and Contests

Insights

With a proven track record over the last decade, our work for clients is informed by Millennial and Gen Z insights and understanding. We have the planners, researchers and specialists to inform our development and strategy. Over 100,000 savvy young thought leaders, from our national database, are also ready to address the questions brands need answered, near real-time.

Quant & Qual Research Capabilities

Brand Health Surveys

Real-time trend reports and brand studies

Consumption/Usage Studies

Ethnographic Insights

Pre/Post Event Research

AWARDS & RECOGNITION

We are humble, yet proud of our recent awards for client work, press recognition
and authored thought leadership bylines.

We are proud of the varied backgrounds that make us who we are and celebrate the entrepreneurial spirit that embodies the team. We are: big agency veterans, fresh from college newbies, urban hipsters, passionate storytellers, Millennial marvelists, culture junkies, some Ivy League alum, and even a vegan or two.

We push boundaries. We aren’t “yes” people when a debate is needed. We take chances. But it’s what our clients say about us and our pride in these relationships that is most meaningful.

CHIP RIVES

CEO

DARREN ROSS

President

MICHAEL CAREY

EVP Director of Client Services

FRANK THOMPSON

Managing Director Digital
and E-Commerce

LAURA BUNDRICK

VP of University Relations

MATT FASANO

VP Director of Client Services

GRAHAM LUBIE

VP Strategy and E-Commerce

NORMAN YUEN

Account Director

LAURA BRYANT

Associate Director of University Relations

CONTACT

MASSACHUSETTS

54 Canal Street, 4th Floor
Boston, MA 02114
(617) 242-9460

CALIFORNIA

25 Taylor Street
San Francisco, CA 94102

Client Relations Inquiries:
Please contact Darren Ross
at (857) 202-5521
or [email protected]

Student Questions or Inquiries:
Please call (803) 849-8846
or email [email protected]

SOUTH CAROLINA

1237 Gadsden St.
Suite 105
Columbia, SC 29201
803-849-8846

NORTH CAROLINA

1001 W 4th Street
Winston-Salem, NC 27101

University Relations Inquiries:
Please contact Laura Bundrick
at (803) 849-8846
or [email protected]

Amazon Prime Student Campus Manager Canada

Amazon Prime Student is a Prime membership program created for university students. Prime Student Campus Managers are passionate about Amazon, leaders among their peers, and experts on campus life. They are responsible for identifying opportunities to showcase Prime Student on their campus and educating their peers on the benefits of Prime.

Riddle & Bloom is looking for undergraduate university students to represent Prime Student during the 2019-2020 school year. This is a paid, part-time Independent Contractor role with Franklin Management Group.

What You’ll Gain:

$140 weekly stipend for fulfilling program responsibilities
Participation in the network of Amazon Prime Student Campus Managers
Ongoing coaching and professional development support from the Riddle & Bloom team
Experience in both marketing and leadership, a valuable resume-builder

You Are:

A loyal Amazon customer with a passion for all things Prime
Well-connected on campus with a strong network of campus activities and organizations
Outgoing and excited to share with your peers the benefits of Prime Student
Energized by the opportunity to integrate Prime Student into on-campus events
A social media influencer who’s up-to-date on the latest digital trends and platforms

Key Responsibilities:

Promote Prime Student on your campus for 6-8 hours each week, for 7 weeks during both the Fall 2019 and Winter 2020 terms
Identify on-campus events where you can showcase Prime Student by hosting engaging activities that allow your peers to experience the benefits of Prime
Create and publish creative Prime Student content on your personal, public Instagram
Participate in online group chats and watch weekly status update videos followed by a quiz
Report on all activity by submitting event plans, recaps, and social media screenshots

Additional Requirements:

Full-time undergraduate student
Available to start prior to your campus’ Fall Frosh Week (dates vary by campus)
Able to receive and store program deliveries including event materials
Eligible to work in Canada
Not currently engaged in another ambassador program

Riddle & Bloom is looking for Ambassadors on your campus that drink, sleep & breathe LaCroix! We want outgoing, social media savvy, influential candidates to build brand awareness for LaCroix through Instagram and in-person efforts. Ideal candidates must be leaders, excited to strengthen their marketing skills, and active in student organizations/campus activities. They also must be comfortable speaking with new people.

Throughout the year, you’ll be tasked with hosting activations across campus showcasing LaCroix products, holding social media contests and raffles, and even coming up with your own ways to spread the news about LaCroix on your campus!

KEY RESPONSIBILITIES:

Promote LaCroix through word-of-mouth marketing by having regular conversations with fellow students each week
Host activations across campus showcasing LaCroix products (sampling events, giveaways, etc.)
Hold social media contests and raffles
Post weekly Instagram stories/posts showcasing how you integrate LaCroix into your everyday life
Integrate LaCroix into large campus events
Document activity weekly via reports, photos, surveys, videos, etc.

ADDITIONAL REQUIREMENTS:

Ambassadors are required to be full-time undergraduate students
Ideally available both Fall 2019 and Spring 2020 semesters
Ambassadors must be able to commit 8-10 hours per week for the duration of the program
Eligible to work in the US with a valid SSN

WHEN?

This is a paid position running 8 weeks in the Fall and 8 weeks in the Spring semesters, with Thanksgiving and Spring Break holidays assumed.

INCENTIVES?

Paid bi-weekly stipend for the 16-week program
Additional opportunities for top performers to win incentives and prizes
Valuable promotional and marketing experience to add to your resume

Vera Bradley Student Ambassador Program (Fall 2019 – Spring 2020)

We are Riddle & Bloom, an ideas and access company with a focus on the Next Generation. We tap behavioral insights, exclusive partnerships, and marketing know-how to build meaningful relationships with Next-Generation consumers. This year we are conducting a marketing campaign at ten universities to help create and build the Vera Bradley presence on campus!

The Vera Bradley Campus Ambassador program will empower you to develop your personal and professional style through activities that offer you valuable workforce skills, connect you with fashion-forward peers and provide experiences with a team of marketing professionals.

Who:

Fulltime undergraduate student available to work both the Fall and Spring semesters
Influential among friends and peers, with strong campus connections
Fashionable with an interest in social media and brand marketing
Involved and outgoing in face-to-face interactions, campus activities, and student organizations
Active, engaging, and brand-appropriate personal social media platforms

Key Responsibilities:

Weekly Instagram style posts showcasing how you integrate Vera into your everyday style
Hold social media contests and raffles
Host activations across campus showcasing Vera Bradley products (tabling events, giveaways, etc.)
Come up with your own ways to spread the news about Vera Bradley on your campus!
Document activity weekly via reports, photos, surveys, videos, etc.

Incentives:

$1,155 stipend paid at the end of the fall semester (7-week program) and the same stipend at the end of the spring semester (7-week program)
Experience and ongoing coaching from the Riddle & Bloom team
Additional opportunities to win incentives and Vera Bradley product
Valuable promotional and marketing experience to add to your resume!

Additional Requirements:

Able to commit to 10-12 hours/week for the full 7-week program
Photography and editing experience are a plus
Not currently engaged in another R&B or Ambassador program
Eligible to work in the US with a valid SSN

Questions ? Email [email protected]

Amazon Prime Student Campus Manager

Amazon Prime Student is a Prime membership program created for college students. Prime Student Campus Managers are passionate about Amazon, leaders among their peers, and experts on campus life. They are responsible for identifying opportunities to showcase Prime Student on their campus and educating their peers on the benefits of Prime.

Riddle & Bloom is looking for undergraduate college students to represent Prime Student during the 2019-2020 school year. This is a paid, part-time Independent Contractor role with Riddle & Bloom.

What You’ll Gain:

$100 weekly stipend for fulfilling program responsibilities
Participation in the network of Amazon Prime Student Campus Managers
Ongoing coaching and professional development support from the Riddle & Bloom team
Experience in both marketing and leadership, a valuable resume-builder

You Are:

A loyal Amazon customer with a passion for all things Prime
Well-connected on campus with a strong network of campus activities and organizations
Outgoing and excited to share with your peers the benefits of Prime Student
Energized by the opportunity to integrate Prime Student into on-campus events
A social media influencer who’s up-to-date on the latest digital trends and platforms

Key Responsibilities:

Promote Prime Student on your campus for 6-8 hours each week, for 6-11 weeks during both the Fall 2019 and Spring 2020 semesters
Identify on-campus events where you can showcase Prime Student by hosting engaging activities that allow your peers to experience the benefits of Prime
Create and publish creative Prime Student content on your personal, public Instagram
Attend weekly, 30-minute status calls and participate in online group chats
Report on all activity by submitting event plans, recaps, and social media screenshots

Additional Requirements:

Full-time undergraduate student
Available to start prior to your campus’ Fall Welcome Week (dates vary by campus)
Able to receive and store program deliveries including event materials
Current GPA of 3.0+
Eligible to work in the US with a valid SSN
Not currently engaged in another ambassador program

HBO Campus Brand Manager

Fall 2019 – Spring 2020 Job Description

Riddle & Bloom is looking for passionate, driven college students to promote HBO on select campuses for the Fall 2019 semester with potential rehire for the Spring 2020 semester. As an HBO Campus Brand Manager, you will have the unique opportunity to promote HBO’s groundbreaking series, the latest hit movies, and play a key role in increasing awareness and promoting registration and usage of HBO GO to your peers.

This is a paid, part-time Independent contractor role with Riddle & Bloom that presents the opportunity to enhance your leadership and marketing skills by promoting HBO, a company that has been synonymous with innovative programming for over 40 years.

Who:

Full-time undergraduate student
Able to commit 10 hours biweekly for the 23-week program (12 weeks in the Fall, 11 weeks in the Spring)
Able to attend a 2-day all-expenses paid in-person training in NYC on August 1^st & 2^nd
Influential among peers with strong connections to a diverse range of campus organizations
Self-starter with strong judgment and instincts
Affinity for HBO brand and its programming
Strong, engaging, and influential communication and presentation skills
Willing to talk about HBO/promote the brand on non-private personal social media channels (Facebook, Twitter, Instagram, etc.)

Key Responsibilities:

Introduce peers to the HBO brand in an authentic and meaningful way through on campus activations, word of mouth and social postings
Educate and encourage students on your campus to utilize the benefits of free HBO GO
Identify credible, creative ways to integrate HBO and the HBO GO product into student life on your campus
Utilize personal social media profiles to promote HBO through your own voice while adhering to brand and program guidelines
Maintain proactive communication with Riddle & Bloom by attending weekly status calls and participating in online group conversations
Report on activity by submitting weekly photos, recap videos, surveys, etc.

Incentives:

$180 bi-weekly stipend plus bonus incentives (Past bonus incentives have included: Airpods, Amazon gift cards, all expenses paid trip to world premiere of GOT S8)
Experience and ongoing support from the Riddle & Bloom team
Exposure to HBO Marketing teams with opportunities for internship consideration (Please note this is an independent contractor role with Riddle & Bloom and is not a position of employment with HBO)

Additional Requirements:

Current GPA of 3.0+
Not currently engaged in another Riddle & Bloom or Campus Manager program
Eligible to work in the US with a valid SSN

Interested? Apply at https://riddleandbloom.com/hbo

Questions ? Email [email protected]

OUR STORY

UNIVERSITY RELATIONS

These EXCLUSIVE NATIONWIDE RELATIONSHIPS give Riddle & Bloom added exclusive TOUCH POINTS TO CONNECT WITH THE NEXT GENERATION AUDIENCE at the college level, both on-and-off campus.

FOCUS

Campus

Student Ambassador and Influencer Programs

Campus Event Integration

Intramural, Fitness, Wellness, and Rec Center Initiatives

Pop-up and Experiential Campus Events

Student Organizations/Clubs

Campus Media

Greek Life Integration

Residence Life Integration

Off-Campus Housing Programs

Experiential

We engage Millennial and Gen Z audiences through immersive experiential marketing programs and events--crafting experiences that are meticulously built and flawlessly executed.

Mobile Tours and Events

Event Sponsorships and Activation

College Culture Events

PR Stunts

Campus Event Integration

Greek Life Events

Brand Activations and Promotions

Sampling Programs

Music Events and Tours

Digital & Social

Meet our digital practice, a full service digital agency within our walls with deep expertise in designing, developing, integrating, managing, and marketing transformative digital, social media and e-commerce sites and solutions.

Digital Marketing Campaigns

Social Media & Influencer Networks

Social Media/Digital Insights and Strategy

Mobile Marketing (Geofencing & IP Access Point)

Digital Content Development

Website & App Development

E-Commerce Solutions

Transformative Technology Solutions

Digital Promotions and Contests

Insights

Quant & Qual Research Capabilities

Brand Health Surveys

Real-time trend reports and brand studies

Consumption/Usage Studies

Ethnographic Insights

Pre/Post Event Research

AWARDS & RECOGNITION

We are humble, yet proud of our recent awards for client work, press recognition and authored thought leadership bylines.

CHIP RIVES

CEO

DARREN ROSS

President

MICHAEL CAREY

EVP Director of Client Services

FRANK THOMPSON

Managing Director Digital and E-Commerce

LAURA BUNDRICK

VP of University Relations

MATT FASANO

VP Director of Client Services

GRAHAM LUBIE

VP Strategy and E-Commerce

NORMAN YUEN

Account Director

LAURA BRYANT

Associate Director of University Relations

CONTACT

MASSACHUSETTS

54 Canal Street, 4th Floor Boston, MA 02114 (617) 242-9460

CALIFORNIA

25 Taylor Street San Francisco, CA 94102

Client Relations Inquiries: Please contact Darren Ross at (857) 202-5521 or [email protected]

Student Questions or Inquiries: Please call (803) 849-8846 or email [email protected]

SOUTH CAROLINA

1237 Gadsden St. Suite 105 Columbia, SC 29201 803-849-8846

NORTH CAROLINA

1001 W 4th Street Winston-Salem, NC 27101

University Relations Inquiries: Please contact Laura Bundrick at (803) 849-8846 or [email protected]

These EXCLUSIVE NATIONWIDE RELATIONSHIPS give Riddle & Bloom added exclusive
TOUCH POINTS TO CONNECT WITH THE NEXT GENERATION AUDIENCE at the college level, both on-and-off campus.

We are humble, yet proud of our recent awards for client work, press recognition
and authored thought leadership bylines.

Managing Director Digital
and E-Commerce

54 Canal Street, 4th Floor
Boston, MA 02114
(617) 242-9460

25 Taylor Street
San Francisco, CA 94102

Client Relations Inquiries:
Please contact Darren Ross
at (857) 202-5521
or [email protected]

Student Questions or Inquiries:
Please call (803) 849-8846
or email [email protected]

1237 Gadsden St.
Suite 105
Columbia, SC 29201
803-849-8846

1001 W 4th Street
Winston-Salem, NC 27101

University Relations Inquiries:
Please contact Laura Bundrick
at (803) 849-8846
or [email protected]