OUR STORY

The Next Generation are a new kind of consumer. Connecting with them takes a new kind of agency.
Riddle & Bloom is AN ‘IDEAS AND ACCESS’ COMPANY that builds solutions borne of insight, expertise and access to create meaningful relationships with Millennial and Gen Z consumers - and the brands that matter to them most.

We know the solution is putting the audience first. We know the brands that win fans and win business are the ones that create relevant, memorable experiences. The elusive riddle is how to adapt to never-before-seen consumer behaviors and expectations. Riddle & Bloom has unmatched access aligned to the passions and interests of the most puzzling, hardest-to-move consumers in the history of marketing. Solutions that bridge generations and create valuable connections.

We challenge ourselves to build something different. Strive to be the bold force that
DRIVES INFORMED AND AUTHENTIC CONNECTIONS between brands and Millennials and Gen Z audiences.
Create diverse solutions that CHALLENGE THE STATUS QUO.
Love and respect the work we do, while supporting the people that do it.

What this means for you? We have a deep understanding of the high-school, college and young adult audiences--we know their passion points,
what makes them tick, what’s important to them and how to reach them. As your partner, we use this knowledge,
along with direct feedback from these audiences themselves, to shape progressive marketing solutions that drive results.
Solutions that impact the way we think, live and grow.

We believe that you can do great work and still have some fun along the way.

Riddle & Bloom’s University Relations team acts as the central hub for our exclusive marketing partnerships with the National Association for Campus Activities (NACA), the National Association of Auxiliary Services (NACAS), and NIRSA: Leaders in Collegiate Recreation. Riddle & Bloom’s University Relations team literally work directly out of the NACA headquarters in Columbia, SC. The goal of the University Relations team is to provide rewarding educational and financial opportunities for students and universities through a dedicated focus on connecting and engaging with campuses in meaningful ways.

In support of this mission, we work hand in hand with universities to credibly and seamlessly weave client partners into students’ daily activities and campus life. Through our continued relationships with schools, faculty--and students--from all over the country, our University Relations team drives insights to better understand campus culture ensuring we provide the right guidelines and messaging for students and brands alike.

During the last academic year, Riddle & Bloom provided almost 2,000 internships that paid over $2 million to students in all 50 states from over 500 schools.

These EXCLUSIVE NATIONWIDE RELATIONSHIPS give Riddle & Bloom added exclusive
TOUCH POINTS TO CONNECT WITH THE NEXT GENERATION AUDIENCE at the college level, both on-and-off campus.

The National Association for Campus Activities is the recognized leader in higher education for providing knowledge, ideas and resources for campus life. NACA provides members with programs and events focusing on student and professional leadership development, program planning, concert management, diversity and more. NACA schools and associate members also have access to one of the largest campus activities networking and talent buying resources in the country.

Established in 1960, NACA has evolved into the nation’s largest collegiate organization for campus activities with nearly 1000 school members.

As the exclusive marketing partner for the National Association for Campus Activities, Riddle & Bloom offers insider access to tastemakers and trendsetters at nearly 1000 U.S. colleges and universities.

Founded in 1969 as the National Association of College Auxiliary Services, NACAS is a professional trade association that supports the non-academic segment of higher education responsible for generating business through a diverse array of campus services that students need and value – such as food services, bookstores, housing, and transportation.

As the leading organization supporting all campus services, NACAS is the community-of-choice for strategic leaders who advance campus environments to improve the quality of life for students.

NIRSA comprises and supports leaders
in collegiate recreation.

As college and university students develop into future leaders, NIRSA members support their learning and growth by fostering lifelong habits of wellbeing. Leadership, teamwork, dedication, and respect are among the many skills exercised by inclusive competition, fitness, and recreation. Since its founding in 1950, NIRSA membership has grown to comprise nearly 4,500 dedicated professionals, students, and businesses, serving an estimated 10.6 million students.

NIRSA believes that collegiate recreation is a significant and powerful key to inspiring wellness in local, regional, and global communities.

Riddle & Bloom’s exclusive partnership with NIRSA offers collaboration to deliver competitive, fitness, wellness, and recreational initiatives and activities on North American campuses.

Riddle & Bloom brings AN INTEGRATED APPROACH TO BUILD SOLUTIONS
BASED IN BEHAVIORAL INSIGHTS AND UNMATCHED ACCESS, helping brands understand
and engage with the Next Generation consumer.

But building a strategic plan isn’t just selecting from an a la carte menu,
it’s about truly answering the riddles brands face every day.

Campus

Riddle & Bloom’s exclusive partnerships with the National Association for Campus Activities (NACA), the National Association of Auxiliary Services (NACAS), and NIRSA: Leaders in Collegiate Recreation provides clients exclusive touch points and access to connect with the Next Generation audience at the college level, both on-and-off campus.

Student Ambassador and Influencer Programs

Campus Event Integration

Intramural, Fitness, Wellness, and Rec Center Initiatives

Pop-up and Experiential Campus Events

Student Organizations/Clubs

Campus Media

Greek Life Integration

Residence Life Integration

Off-Campus Housing Programs

Experiential

We engage Millennial and Gen Z audiences through immersive experiential marketing programs and events--crafting experiences that are meticulously built and flawlessly executed.

Mobile Tours and Events

Event Sponsorships and Activation

College Culture Events

PR Stunts

Campus Event Integration

Greek Life Events

Brand Activations and Promotions

Sampling Programs

Music Events and Tours

Digital & Social

Meet our digital practice, a full service digital agency within our walls with deep expertise in designing, developing, integrating, managing, and marketing transformative digital, social media and e-commerce sites and solutions.

Digital Marketing Campaigns

Social Media & Influencer Networks

Social Media/Digital Insights and Strategy

Mobile Marketing (Geofencing & IP Access Point)

Digital Content Development

Website & App Development

E-Commerce Solutions

Transformative Technology Solutions

Digital Promotions and Contests

Insights

With a proven track record over the last decade, our work for clients is informed by Millennial and Gen Z insights and understanding. We have the planners, researchers and specialists to inform our development and strategy. Over 100,000 savvy young thought leaders, from our national database, are also ready to address the questions brands need answered, near real-time.

Quant & Qual Research Capabilities

Brand Health Surveys

Real-time trend reports and brand studies

Consumption/Usage Studies

Ethnographic Insights

Pre/Post Event Research

AWARDS & RECOGNITION

We are humble, yet proud of our recent awards for client work, press recognition
and authored thought leadership bylines.

We are proud of the varied backgrounds that make us who we are and celebrate the entrepreneurial spirit that embodies the team. We are: big agency veterans, fresh from college newbies, urban hipsters, passionate storytellers, Millennial marvelists, culture junkies, some Ivy League alum, and even a vegan or two.

We push boundaries. We aren’t “yes” people when a debate is needed. We take chances. But it’s what our clients say about us and our pride in these relationships that is most meaningful.

CHIP RIVES

CEO

DARREN ROSS

President

MICHAEL CAREY

EVP Director of Client Services

FRANK THOMPSON

Managing Director Digital
and E-Commerce

LAURA BUNDRICK

VP of University Relations

MATT FASANO

VP Director of Client Services

GRAHAM LUBIE

VP Strategy and E-Commerce

NORMAN YUEN

Account Director

LAURA BRYANT

Associate Director of University Relations

CONTACT

MASSACHUSETTS

109 Kingston Street, 2nd Floor
Boston, MA 02111
(617) 242-9460

CALIFORNIA

25 Taylor Street
San Francisco, CA 94102

Client Relations Inquiries:
Please contact Darren Ross
at (857) 202-5521
or [email protected]

SOUTH CAROLINA

13 Harbison Way
Columbia, SC 29212
(803) 227-2600

NORTH CAROLINA

1001 W 4th Street
Winston-Salem, NC 27101

University Relations Inquiries:
Please contact Laura Bundrick
at (803) 227-2603
or [email protected]