On-Campus Ambassador Program
Further educate the college audience about the Zipcar brand, features, and membership benefits. Drive new member acquisition on target campuses with special offers.
Working in collaboration and aligned with local marketing efforts, our latest program for Zipcar was an integrated campus program activating Fluent’s student translators across 110 influential campuses across the U.S.
Fluent translators engaged students in peer-to-peer interactions, distributed custom marketing materials and calls-to-action in high traffic locations around campus, utilized social media to push relevant content and incentives to fellow students within their networks and fulfilled a wide range of weekly marketing tactics to build membership and usage.
Zipcar Summer orientation and ‘Welcome Week’ initiatives across select schools helped with student move-in efforts, events, campus rides, and clubs and organizations integration. Students With Drive Ford Sponsored Grant Program
39,000+ peer-to-peer conversations
10,730+ campus emails distributed
18,360+ referral emails distributed
2,150+ classroom/organization announcements
132 dorm parties
497 tabling events
7,400+ social media posts
6.6M+ social media impressions
55 orientation events